Harbor Freight is able to sell quality tools at prices that are almost always cheaper than the competition because of its business model which began over 40 years ago. Harbor Freight Tools Founder and CEO Eric Smidt realized that if he bought tools directly from the factory, and not from a distributor, he could obtain them at a lower cost and pass those savings to his customers. Most other hardware stores, including so-called Big Box stores, carry tools and equipment that they buy from other companies and manufacturers, not directly from the factory. As a result, their retail price reflects an additional mark-up to cover that additional “middleman” cost in order to be profitable. Find coupons for Harbor Freight Tools at our official Harbor Freight Coupons website.